TheBigTourney

Sponsor & Partner Opportunities

March Madness is one of the biggest audience engagement moments of the year. Tap into millions of fans with branded contests, promotions, and multi-location activations.

Who We Work With

Our platform supports a wide range of partners — from local sports bars to national sponsors, agencies, and media companies looking to activate fans during the tournament.

Sports Bars & Restaurants

Drive foot traffic, boost repeat visits, and keep patrons engaged all tournament long with contests and TV-ready leaderboards.

Consumer Brands

Activate audiences with branded contests, special offers, and promotional hooks. Perfect for packaged goods, beverages, or sports-related campaigns.

Media & Broadcast Partners

Add interactive engagement to your programming with embeddable leaderboards, live data, and campaign tie-ins.

Sponsor & Brand Activation Tools

Our platform includes built-in modules designed to help sponsors engage audiences before, during, and after the tournament.

  • Custom sponsor banners & logo placement
  • In-venue promotions tied to bracket performance
  • TV-ready leaderboard displays
  • Sponsored prize structures & featured offers
  • Embeddable leaderboards for websites & apps
  • Real-Time API (entries & leaderboard data)
  • Automated CRM Sync for lead collection
Discuss Sponsorship

What Sponsors Typically Want

  • Brand visibility throughout the tournament
  • Lead generation & CRM capture
  • In-venue or on-air promotional tie-ins
  • Data insights from contest participation
  • Flexible branding for campaign alignment

What We Provide

  • Digital placements & custom sponsor modules
  • Cross-platform promotional opportunities
  • API access for integrating with broadcasts/web apps
  • End-of-campaign reports & performance summaries

Why Brands & Partners Choose Us

Scalable for Any Audience Size

From small businesses to national campaigns, our platform handles it all.

Enterprise-Ready Integrations

Real-Time API + Automated CRM Sync make data instantly usable for marketing teams.

Flexible Branding & Customization

Perfect for sponsors, media partners, and agencies needing a cohesive campaign experience.

See Sponsorship in Action

Explore how bars, restaurants, brands, and media partners have used March Madness contests to achieve measurable engagement and promotional success.

View Case Studies

Ready to Partner With Us?

We’ll help you design a custom campaign with branding, data integrations, promotional tools, and sponsor placements built for maximum impact during March Madness.

Contact Partnership Team