TheBigTourney

March Madness Success Stories

Explore how companies, brands, sports bars, and national partners use TheBigTourney.com to engage audiences, drive traffic, and run professional March Madness contests.

Featured Case Studies

National Accounting Firm

A 1,000-employee firm wanted a clean, headache-free office pool with automatic scoring, simple entry, and fair tie-breakers. Participation exceeded 85% across all offices.

  • • Multi-office leaderboard
  • • HR-approved messaging & reminders
  • • Custom tie-breaker logic

Regional Sports Bar Chain

A multi-location sports bar group used QR code entry, nightly promotions, and our TV-ready leaderboard mode to drive repeat visits throughout the tournament.

  • • 21% increase in March foot traffic
  • • QR-based entry with custom promos
  • • Multi-location tracking & prizes

Consumer Brand Campaign

A national beverage brand launched a March Madness engagement campaign using a fully branded white-label contest with sponsor offers and lead collection.

  • • Full white-label branding
  • • Automated CRM sync to marketing platform
  • • National leaderboard + regional breakouts

Regional Sports Media Group

A sports media group activated their audience with a co-branded contest, streaming leaderboard widgets, and cross-promotion during broadcasts.

  • • Embeddable leaderboards via API
  • • Sponsor banner rotations
  • • High engagement from returning visitors

Enterprise White-Label Deployment

A corporate client required full brand takeover, their own domain, custom scoring, and real-time integrations. Our enterprise environment handled it with zero downtime.

  • • Real-Time API (entries & leaderboard data)
  • • Automated CRM sync
  • • Dedicated engineering support

Interested in Building Your Own Success Story?

Our team will help you design the perfect contest for your goals — whether it’s employee engagement, bar traffic, sponsor activation, or national audience reach.

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Ready to Start Your Campaign?

Whether you're a brand, bar, media company, or multi-location partner, we’ll help you design a fully branded March Madness contest that delivers results.

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